Target of strategies
Men, and even boys, employ strategies to achieve sexual satisfaction. These strategies are success-oriented, and they typically have two targets at the expense of which success is achieved.
One target is other men, who must be defeated in a competition for access to women. Competition against other men can be constructive, such as improving one's own sexual market value by enhancing one's physique or one's skills as a lover. Alternatively, it can be destructive, aimed at undermining the sexual market value of other men. Examples of undermining male competitors could include encouraging excessive drinking among rivals, spreading rumors, or using discriminatory rhetoric to put down large groups of competitors.
The other target of male strategies is women. In this context, strategies include taking advantage, cheating, and a whole plethora of other forms of dishonesty.
Women do not like male strategies that target them. Women want men to conform to their own ideas about what characteristics men should possess. That is quite natural, and women are not to blame for this. Unfortunately, there is no perfect harmony between male and female sexuality. There is always a tilt towards one or the other.
The fact that human sexuality is inherently designed for conflict is what gives it its evolutionary edge.